The Cardiff Wine Passport is Back!
🍷🍷 Sip your way around some of the city’s best indie bars this spring! 🍷🍷
The Cardiff Wine Passport - our unique scheme aimed at promoting independent hospitality businesses in the heart of Cardiff - is set to return later this month.
Since its launch in summer 2022, our Cardiff Wine Passport has generated more than £30,000 in revenue for local and exclusively independent restaurants and bars in the city centre – and has encouraged hundreds of people to try out venues they had never visited before.
HOW DOES THE CARDIFF WINE PASSPORT WORK?
The 2024 Cardiff Wine Passport will be valid from 25th February until the 7th April (Sunday – Thursday only). Each one entitles you to six glasses of wine from your own choice of ten brilliant city centre venues - Bar 44, Asador 44, Parallel, Bacareto, Daffodil, Curado Bar, Vermut, The Dead Canary, Nighthawks and Lab 22.
There are a variety of red, white and orange wines included on this edition of the passport – and even a couple of wine cocktails created exclusively for you to enjoy.
Each venue has also selected food pairings that would match perfectly, meaning you could use the passport to create your own ‘tapas tour’ of the city centre - for instance, start with a glass of Kosovan Riesling and some leek & Caerphilly cheese croquettes at Parallel, move onto a glass of orange wine and a plate of tomato bread at Nighthawks, and finish your evening with a glass of Rioja and a plate of grilled mackerel with XO sauce, daikon radish, and charcoal mayonnaise at Asador 44.
Who could resist!?
The 2024 Cardiff Wine Passport costs £26 and will go on sale later this month. Based on previous demand, it’s expected to sell out quickly; you can sign up for exclusive access to the on-sale link via our newsletter now.
SUPPORTING INDEPENDENT HOSPITALITY BUSINESSES
Independent businesses often face challenges in competing with larger chains – especially in the current economic climate where closures are sadly becoming more and more common. The Cardiff Wine Passport aims to level the playing field and bring more visibility to these indie venues, and has become a catalyst for increased footfall and revenue.
What’s more, the total revenue impact of the scheme is likely to be much higher than reported; most passport holders opt to add additional food pairings and bar snacks at each spot as they go about collecting their passport stamps.
FOR Cardiff initially helped Cardiff Wine Passport to launch as a pilot with a grant from its City Ambition Fund, and have joined again as official sponsors for the scheme in 2024. We can’t thank them enough for their support!
ABOUT THE CARDIFF WINE PASSPORT
The Cardiff Wine Passport was created by independent PR consultant Jane Cook; with mounting economic pressures hitting hospitality hard, it is hoped that the scheme will help to support the indie bars and restaurants which make our capital city unique - whilst also giving people an excuse to go out and enjoy a great glass of wine!
Photography for the website and social media channels has been captured by Will Barker, with branding and design coming from local graphic design studio I Am Sam Creative.
